Google Analytics (GA4)

Connecting your GA4 CRM to Realty AI Chatbot.

Google Analytics 4 (GA4) Setup for Realty AI

Realty AI tracks chatbot interactions and lead events in your Google Analytics 4 property using the GA4 Measurement Protocol. This is a server-side integration, no additional scripts or tags need to be installed on your website.

To enable this, we just need two things from your GA4 account: your Measurement ID and a Measurement Protocol API Secret.

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What You'll Need

• Access to your Google Analytics 4 property (Admin permissions required)

• Your GA4 Measurement ID (starts with G-)

• A Measurement Protocol API Secret

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Step 1: Find Your Measurement ID

• Log in to Google Analytics

• Click Admin (gear icon) in the bottom-left corner

• Under your property, click Data Streams

• Click on your web data stream (the one for your website)

• Your Measurement ID is displayed in the top-right of the stream details panel — it starts with G- followed by a mix of letters and numbers (e.g., G-9S8LHBZMK7)

• Click the copy icon next to it to copy it

Step 2: Create an API Secret

1. On the same Data Stream page, click Measurement Protocol API secrets

2. Click Create, name it Realty AI, then click Create

3. Copy the Secret value

4. 

Step 3: Copy Both to Realty AI Dashboard

Field	Example
Measurement ID	G-9S8LHABCD6
API Secret	l4PN-81m4stW64zUg1skfdi

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Please note: Standard reports take 24–48 hours to populate